The Highway - 98.1,98.9 & 99.7
You’ll always find Hot Adult Contemporary music along with news, traffic and weather on The Highway Vibe.
Highway Country - 107.3 & 101.5
When you gotta’ have your country – take a drive through Highway Country.
Highway Rock - 96.9, 94.9 & 100.1
Get in the fast lane with The Drive – your home for Highway Rock!
Highway Country
KIXW 107.3 Lenwood KIXF 101.5 Baker
Format
Mainstream Country
Target Audience
Travelers driving between Southern California, Arizona, and Nevada
High Desert resident market
Programming
Mainstream Country music
Country music entertainment reports
Bart Torres' entertainment reports
Real-time traffic & weather reports
Coverage
I-15 Victorville to Nevada State Line
I-40 Victorville to Ludlow
Local residents of the Mojave Desert
Demographics
25-54
Female 60%/Male 40%
Pick up loyal country listeners that dominate San Bernardino & Ventura counties in California—47% of highway radio market
Key Benefits
- Source for updated traffic
- Country entertainment report targets to loyal listeners
- Sponsorship and partnerships available
- Bart Torres' Las Vegas Connection report
- Highway Van with LED signage doing live remotes weekly
- Lowest cost of acquisition to competitive advertising mediums serving southern Nevada tourist destinations
- Metered ratings available through MobilTrak